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  By Business Daily MPs have offered the Central Bank of Kenya (CBK) express powers to control lending rates of digital mobile lenders under a proposed law that will see the regulator control their products, management, and sharing of a borrower information. The parliamentary committee on Finance and National Planning approved the Central Bank Amendment Bill 2021 and added a clause that gives the CBK powers to price interest rates for digital loans. Now, the key aim of the government-backed Central Bank of Kenya (Amendment) Bill, 2021, which seeks to empower the banking regulator to supervise digital lenders for the first time is to curb the steep digital lending rates that have plunged many borrowers into a debt trap as well as predatory lending. The Bill was initially silent on the lending rates, only stating that the digital lenders were to play under the same rules as commercial banks that seek the CBK’s nod for new products and pricing that includes loan charges. The r...

 The Hidden Mystery Behind Tools For Shooting Business Videos Professional video for business has become a must have marketing tool. New customers who are considering working with your business will gain a great deal of trust by watching you and your team on video. One of the most frequently asked questions is about what video production equipment you need, especially what gear you need to start a video production business.  You can use video marketing in your business to share product demonstrations, customer testimonials and share valuable information that can help future clients and customers.  Here are some quick thoughts on a starting equipment list for a video production. #1. Video camera Without the right video camera, you are helpless to proceed with your video recording or shooting project. You could spend months researching the best video camera for recording videos for your business. However, the reality is that most cameras today will record either 1080p or 4...

The Communications Authority of Kenya (CA) is set to make fresh cuts on the rate mobile phone operators charge each other for interconnecting customers, signaling lower call tariffs. The regulator said time was ripe to review the charges commonly referred to as mobile termination rate (MTR) to match shifts in technology that have made mobile telephony more efficient. “Owing to the passage of time, changes in the market as well as the macroeconomic environment, the authority now wishes to carry out a review of the telecommunication interconnection rates using benchmarking technology,” the CA said in a public notice. Industry data shows that the rate has been falling gradually from a high of Sh4.42 in 2011 to the current Sh0.99, which has been in place since 2015, marking a freeze of more than five years amid intense lobbying by some top telcos. The fresh plans to cut the rate could spark a price war should mobile phone operators opt to lower call tariffs for their customers. A previous ...

 Cracking the YouTube Engagement Code One under-used, yet extremely effective social network platform that I'm sure you've heard about is YouTube. The video marketing platform hosts a tremendous amount of online content on a wide range subjects, making it one of the most popular social media channels of modern day. Since 2005, video marketing has grown in popularity as one of the most engaging tools available. No matter what industry you are in, video has become the go to content format for people researching products before buying them. Online unboxing of products, road tests and tear-downs have become a form of entertainment. Video content educates and engages your audience and helps to grow your brand personality. The more brand trust and familiarity there is, the better will be your conversions. With that said, YouTube engagement is crucial to your channel's success. When done right, you build an authentic relationship with your viewers and community at large. They...

 How To Choose The Right Keywords You probably already know that keywords are important for SEO but what do we actually mean when we talk about SEO keywords? How can you find the right keywords for your website and more importantly, how to use those keywords in your content and maximize your SEO? Picking the right keywords and keyword phrases is one of the most important steps in successful search engine optimization (SEO). Increasing traffic to your site is a priority, but attracting the right audience is a necessity. Choosing the most effective keywords to connect with your target market can take time and research, but the results will be worth it. Here is how you can choose the right keywords for your content in 7 easy steps. #1. Analyze search Intent Search intent helps identify what keywords to select based on why people search. They're divided into three categories: Navigational - The user wants to find another web page Informational - Researching a topic Commercial - Desire ...

 Ways Community Forums Benefit Businesses. Community forums are where your customers connect and collaborate. They can also help you provide better support and boost brand loyalty. A 2015 survey found that 15% of all internet users read or comment on discussion forums. But why in the age Facebook and other social media sites are forums still used so extensively? People love to gather in groups and discuss the topics they're most interested in, whether it's in person or online. That's why online platforms are becoming more popular as the days go by. Many consumers nowadays turn to community forums when they need information or support from their favorite brands. These online platforms are where users can come to ask questions, enter into debates, share knowledge and discuss topics of common interest. In many cases, users can get information about how a product works or ask questions about specific features. Indeed, community forums provide a multitude of benefits. They pay ...

 Tips to boost your SEO Results YouTube is the second largest search engine in the world, second only to its parent company, Google. 8 out of 10 video search results are YouTube videos, and the platform is constantly growing, with over 500 hours of video uploaded to YouTube every minute. How do you avoid getting lost in the sea of videos? Your best bet is to optimize great videos for search using video SEO best practices.  Search engines like YouTube and Google use the same fundamentals in their algorithms for website and video ranking. The focus is on providing the user with the very best experience possible, and YouTube video search results have now been combined with Google search results to simplify how people search. With these tips, you can create a solid  YouTube SEO  strategy. #1. Pick your keywords wisely Before you can boost YouTube SEO, you need to select the right keyword or phrase for your video. Keywords often land video titles and metadata, and when sp...