First And First Capital International Ltd

 Innovation and Technology in Businesses. Digital technology is more important than ever for the success of any business especially in this century. The ubiquity of giants like Google and Amazon has changed customer's expectations of online services.  The Covid-19 pandemic hasn't only accelerated the future of work, it's pushed businesses into digital transformation . Beyond remote working and zoom meetings, organizations large and small have had to find ways to digitally engage with everyone from their customers and employees to their supply chain and operate their businesses through technology. But how do you start making a successful technology investment? How do you identify your needs? How do you prioritize what's important?  Our goal in this blog post is to describe the key steps you need to take to achieve a successful digital transformation, improve your efficiency and become more profitable. Let's get down to business:- #1. Customer experience While it...

  Starting an online business requires marketing hence the creation of websites. Even though you may have a website you may not get the results you were hoping for, hence here are 5 things you can do to help your website give you good sales results. 5 Tweaks to Your Website That Will Increase Sales Having a website is imperative in today’s competitive market. Most companies have a website that they utilize.  However, few are using them to their full potential. A website should not be window dressing for the company, rather, it should be used to drive sales and revenues.  These sites are a major investment of time and effort, and they can be a lot to maintain. If you are not maximizing the return on investment that your site can bring, then you are missing out on a huge potential in your revenues. In general, there are five common areas that websites need to improve. Add Video Content People love videos, and it is one of the most engaging ways that a business can con...

  4 Reasons Why an Online Business is the Best Investment You Will Ever Make. Entrepreneurs are a rare breed of individuals who are constantly exploring new business opportunities . Some seek out new opportunities on their own while others are constantly being pitched new ideas. Online businesses, however, can be very appealing because they don’t have the traditional hurdles that most new ventures face. The following are four reasons why online businesses are the best investment entrepreneurs can make. 1. Offers incredible scalability Not every single online business is going to automatically morph into a huge success with rapid exponential growth. Many entrepreneurs start an online business thinking customers are automatically going to find them and sales will pour in because they have a small footprint on the Internet.  Scaling any business is not easy, whether it is a brick-and-mortar location or an online business, but an online business has advantages. Once a successfu...

 How to Improve Your Customer Service Skills. We've all been there. You wanted information or help from a company, but you got indifference or even rudeness. How did you feel? Did waves of affection for the company wash over you? Excellent customer service is essential to the success of many businesses. As a customer service professional, it's your responsibility to keep customers informed and engaged with your company's products or services. Customers are the core of every business and should always be your top priority. Happy customers can help you build credibility and bring in more business. Research shows that 77% of customers are likely to recommend a company to a friend if they have a positive experience. Boosting your company's consumer relations helps your business thrive. Follow these 5 proven ways to improve your customer service skills. #1. Know your customers The first step in customer service is to understand the needs, experiences and expectations of you...

 Expand Your Network; Tips for Small and Growing Businesses. Building a reputable business network is a key determinant of success for small businesses because people prefer to do business with people they know, like and trust rather than a complete stranger. A healthy network of business contacts can be one of the greatest assets. It can help you find customers, generate fresh ideas and put you in contact with financial partners, suppliers and advisors. And the benefits compound since each new person in your network brings along their own network too. Today, successful business development is contingent upon building trusted relationships and leveraging those relationships to meet new prospects that could end up driving revenue growth. It is vital that you continuously grow and nurture these relationships as a large percentage of your business growth will come from your business network. Effective networking requires seeking out authentic connections to build mutually...

  Due to the ongoing global situation, employers in the Kenya are paying top Ksh for online workers . There has never been a bigger opportunity to make a huge income – just from your home. The best time to sign up is now.   The way we earn a living is rapidly changing. Every year more people are turning to online jobs for an income. Thanks to the internet you no longer need a 4 year long degree in order to land a high paying job. Online jobs are one of the greatest gifts of modern technology. Saying goodbye to traditional long commutes and boring office hours. Starting today, you can learn the lucrative skillset for the fasting growing careers without spending a minute of your time in a classroom or going into any financial debt. The Rise Of Work From Home Jobs The popularity of online job sites is on the rise and every new day brings more and more people on board. Technology continues to develop at a blazing pace, weaving its way into society and into our working lives. Now ...

 Must Have Digital Marketing Skills. Marketing is a key component of any successful business. More than asking your audience to buy a product or service, marketers also work towards building a relationship in which the audience willingly chooses them.  The marketing landscape evolves at what often seems like a bewildering pace. For that reason, being a successful marketer today might appear to require a never ending list of skills. Learning the top digital marketing skills will help you become a better digital marketer and prepare you for the job market. I have compiled a list of the best marketing skills you can use to support your business goals. Here is a list of soft skills that will help take your marketing strategy to new heights:- #1. Customer knowledge You can't craft a good marketing campaign without understanding your customers. Identifying buying behavior and highlighting pain points for customers can help inform your product strategy. It can also help you see whi...

 The Internet on Business It is estimated that there are over 4.5 billion internet users in the world. In Kenya alone there are over 21.75 million internet users. Internet penetration in Kenya stood at 40.0% in January 2021. This statistics throws a tremendous opportunity for business to utilize internet platform to reach their end customers in online mode and accelerate their business growth. Reaching customers and potential customers using online marketing is more a matter of commitment and strategy than it is a financial expenditure. It does not need to be expensive to reach online customers effectively. Using a market-led approach to internet marketing, you can build an effective website and attract customers through various internet based marketing tactics. The internet has changed not only a business customer base but how business communicates with its employees and finds and manages the competition. Below is a list of some of the benefits created by penetration of the ...

  What is the objective of marketing management in your own business whether physical business or online business ? There is no way that a person can just hire a  marketing management without imagining what are the end goals of marketing. What impact will it do to may business once I start a particular marketing skill. Here are three objectives that one should have before engaging in marketing: 3 Objectives of Marketing Management 1.  Creation of Demand: The marketing management’s first objective is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers. Goods and services are produced to satisfy the needs of the customers. Demand is also created by informing the customers the utility of various goods and services. 2.  Customer Satisfaction: The marketing manager must study the demands of customers before offering them any goods or services. Selling the goods or services is not that important a...

THE BENEFITS OF ECOMMERCE Before we get into the benefits of ecommerce , I find it better to first know what ecommerce is?  What is Ecommerce?   E-commerce is the buying and selling of good or services via the internet, and the transfer of money and data to complete the sales. It’s also known as electronic commerce or internet commerce.  In the present world, more and more people are embracing the technology world.  Here are 4 benefits of engaging in Ecommerce. Convenience:  Online commerce  makes purchases simpler, faster, and less time-consuming, allowing for 24-hour sales, quick delivery, and easy returns. Personalization and customer experience:   E-commerce marketplaces can create rich user profiles that allow them to personalize the products offered and make suggestions for other products that they might find interesting. This improves the customer experience by making shoppers feel understood on a personal level, increasing the odds of bra...