First And First Capital International Ltd

 DIGITAL TRANSFORMATION STRATEGY Managing security during digital transformation projects requires collaboration between your C-suite and IT security team. C-suite executives, as well as other teams, should realize that it's crucial to include cybersecurity controls in the business model changes being implemented. If cybersecurity isn't considered from the very beginning, you could find yourself in a fix, trying to retrospectively fit security into the systems. This is a mistake that enterprise organizations simply can't afford to make. There's a lot at stake if you're opening up your business digitally without properly protecting it. Here are four ways to make security a prime of your digital transformation strategy. #1. Train your employees on security measures Untrained staff members are one of the biggest threats to business security. Accidental employee errors cause up to 95% of cybersecurity breaches. Invest in your employees to make them advocates of security...

  Starting up an online Business The internet is the biggest thing introduced to the millennial and they are certainly making the most out of this advancement. Apart from using it solely as a tool or source of entertainment, the internet is now becoming  the source of incoming for a majority of enthusiasts who are on a mission to do something creative, hence earn money using the creativity. This increasing  trend of the internet  has permitted the masses to earn money by way of previously non-existent channels.  As a result, selling various products as well as services online has become a prevailing fashion for people to earn ample money. If you are planning to sell your business online, here are a few things that you must know before giving your online business a launch. #1. Have a business plan Before you begin to start your business on to the internet, you must find out an appropriate business plan. Proper planning of the business is essential for its success...

  Indeed, a catchy headline is your entry into your reader and potential customer's world and that's a very busy space they occupy. Blog posts titles are hard. You need to communicate a lot of information and capture the attention and the clicks of your audience and you only have so many characters to do it. I'm going to share a step-by-step process to get you writing not just one good headline after another but consistently great headlines. No matter your content type, and no matter if you're writing a list post or an in-depth article, a powerful and attractive headline is waiting to be had. With these headline tips, I'll also show you how to capture attention immediately and compel readers to stop in their tracks. #1. Avoid words that sound like spam With over two billion blog posts published each year, it's no wonder that common phrases go from recognizable to cliche quickly. Take "ultimate guide" for instance. Interest in these has pretty much decl...

  Starting a digital business takes less time and doesn't require heavy investment in physical assets such as office space or inventory. Due to the availability of various free SaaS tools, building a digital business has only become easier. Digital business is changing the way organizations use technology, moving it from a supporting role to a leading player in innovation and productivity. It represents a revolution; the digital revolution, an essential switch that can transform companies greatly. Below are some steps to set up a successful digital business. #1. Prepare a detailed business plan A comprehensive business plan is important to start any business. Your business plan should outline what your business is about, who's going to lead it, what your goals and vision are and how you plan to achieve them. Include details about your financing plans, marketing strategies, target customers and unique value proposition. Also mention which digital initiatives you plan to implemen...

  The increasing hyperconnectivity of the digital world has broken down both physical and geographical barriers in many industries, meaning that people can produce work and remain productive wherever they are in the world, at any time. And digital marketing is no exception. Becoming a digital marketing freelancer is potentially lucrative, rewarding and entirely flexible situation and if you feel it's the venture for you, here are some tips on how to make it happen. #1. Expand your skillset There is currently a digital skills gap, and if you can fill it, you will find your pick of the best freelance roles, assignments, contracts and projects in your field. According to a recent digital study, around 50% of modern businesses are suffering from shortage of skilled workers. By learning the fundamentals of digital marketing, choosing an area in which to specialize and constantly upskilling yourself in-line with industry changes you will remain competitive and attractive to businesses l...

  Getting out of debt has never been easy. At times it takes all you have to keep up with the bills, and nothing remains to pay off the debts that need to be serviced. Repayment of loans has always been an issue, and currently, there are over 14 million Kenyans listed with the Credit Reference Bureau (CRB) for failure to pay loans – you might be one of them. There are various ways in which you can get out of the debts which cannot make you miserable. We take you through some of them; Pay more than the minimum payment If you have a repayment plan of say paying Ksh500 monthly or weekly for your debt – be it a mobile loan or bank, go through your budget and make a decision of how much more you can pay towards the debt. Paying more than the minimum will reduce the interest that the loan/debt may be attracting and also enable you to clear the debt faster. Try the debt snowball This is a debt repayment method that asks you to make the minimum payment on all your debts excep...

  Advertising on Facebook is one of the most effective forms of digital marketing. The platform has billions of active users, allowing businesses from all industries to reach their target audiences. That said, running Facebook ad campaigns isn't easy. There are many variables that you need to get right in order to have success. This is why companies hire Facebook experts. In this post I'll give you simple step process you can follow to become a Facebook Advertising expert. Let's get started.... #1. Learn how to use Facebook business manager Facebook Business Manager is the platform used to manage your Facebook ad campaigns and Facebook pages. You can add multiple ad accounts to the Business Manager for an organized way to manage ads for various clients. As a Facebook ads specialist, you'll need to know how to add business pages and optimize them for maximum engagement. You'll also need to know how to control user access for different parties within Business Manager....

 How to hire a Web Developer  Creating a website isn't difficult, but ensuring it stays up and running while providing the latest in terms of functionality requires consistent work. Before you begin looking for a developer to hire, you should determine if you need a developer on a part-time or full-time basis. In this article, you will find a step by step guide on how to find a web developer for your project and get it done without spending over budget. #1. Define your requirements The first step to hiring a web developer for your business is to clearly define the tasks you need the developer to perform. Upgrading your server will require an entirely different workflow and personnel than adding custom functionality to your site. By establishing your requirements in advance, you'll make the process of finding the right developer easier. You'll have a picture of the end results in your mind and the steps needed to get there. This will allow you to quickly filter possible cand...

 2021 Digital Marketing Best Practices \ Digital marketing isn't easy, especially when you consider how quickly the best marketing practices can shift and change in the modern world. But that doesn't mean some tactics don't last through the waves.  While digital marketing is here to stay, it will certainly continue to evolve. The challenge for consumers will be to filter through the digital clutter. The solution will be for companies to have a compelling message that sticks in the minds of those they're trying to reach.  After going through this article you'll know some of the most critical digital marketing tactics to implement in your own campaigns and improve your digital marketing results... #1. Audience targeting Defining the audience is the first step to successful campaign planning. Where in the sales funnel is the target? What is the goal? ( to acquire new customers, customer retention or win back former customers)   The messaging itself and the offer will c...

 Tips on Improving Social Media Presence Small businesses around the world know that social media is here to stay, but that doesn't mean you've yet had the chance to put in the time or effort necessary to cultivate a proper presence on the right networks. It's become nearly impossible to grow your customer base and sales without a social media presence. Here are some tips to improve your social media presence. #1. Choose the right networks. Social media has exploded since Facebook went public in 2012, and there are thousands of networks out there dedicated to anything from connecting old classmates to social activism and everything else under the sun. So with all these options out there, how does a business hone in on the right ones? The advice from most experts is to join four of the most popular and choosing the right ones comes down to your audience and your goals. #2. Use the right tools. If you want to improve your social media presence, you need to post on social medi...

  With the changing dynamics globally and the internet penetration, reaching even the remotest areas, there are many opportunities for the young people, who can now make money online . One of the many ways you can make money online is through marketing – and today, there are over 40 marketing types . You can optimize marketing to make up to Ksh4,500 daily – online money , on the First and Fast Communication System, an online airtime distribution platform. Marketing is a key component of making online money. A recent report from LinkedIn , an American business and employment-oriented online service  has revealed the top 10 in-demand marketing skills currently, based on what employers are looking for job postings. According to the report, some of the top 10 marketing skills in demand are; 1.       Press releases 2.       HTML 3.       Web analytics 4.       Sales p...